Every year the World Breastfeeding Week is celebrated in the first week of August to bring in to focus the importance of breastfeeding the children for ensuring their proper physical and mental growth and development. The key messages relating to breastfeeding are also disseminated regularly by the extension educators of the health department and the nutrition department all over India. Similar efforts are undertaken by NGOs involved in delivery of health care. In spite of all these efforts, the indicators of breastfeeding in India, as revealed by the National Family Health Survey (Round III) are not very encouraging. Only 23.4% of the mothers interviewed were found to be breastfeeding their newborn babies during the ‘golden first hour’ after birth. According to experts, just by enhancing this activity alone, sizeable newborn deaths could be averted annually. Again, such a step could save 22% of all neonatal (0-28 days) deaths. Further, it has been estimated that this could also help the achievement of the Millennium Development Goal (MDG) No.4 of reducing mortality of under 5 years old children by nearly two-thirds by 2015.
Similarly, exclusive breastfeeding of the babies for a period of six months is considered a must for avoiding infections to the babies, for strengthening their immune systems, for strengthening their guts adequately, for developing in them a feeling of psychological security and self-confidence and for ensuring proper brain growth and development. There are again evidences to prove that breastfed babies tend to have less dental caries in early childhood than babies fed on formula milk. There is also evidence to show that exclusive breastfeeding acts as a deterrent to obesity and connected ailments in later life including diabetes and cardio vascular diseases. However, as per the results of NFHS-III, only 46.3% babies were exclusively breastfed.
At the third stage, complementary feeding is to be introduced to children from age 6 months onwards up to age 2 years, along with continuation of breast milk. Here again, NFHS III found out that only 55.8% of children in the age group of 6 to 9 months were found to be given solid mushy complementary food. This stage is very important as about 90% of brain development of the child is completed at this age.
Ms. Thangam, our volunteer from Cheyyatraivendran village has been an avid communicator of the messages relating to breastfeeding of children to the women of all the villages where she works. Besides training the local volunteers of the area where she works, she has also been celebrating the World Breastfeeding Week every year. In fact, a report has already been posted on this site (dated September 21, 2011) on how she and Volunteer Ms. Jeeva from Thavasi village celebrated this year’s week in the village Thavasi on the 7th of August 2011.
She has now attempted to make a quick assessment of the impact of her above programme on the women of Tavasi village. Here is her report:
I selected five women of Tavasi village who attended the World Breastfeeding Week Celebration in that village on the 7th of August 2011 for purposes of this impact assessment. They were: Vatsala (23 yrs), Sumati (28 yrs), Jeeva (23 yrs), Sasi (20 yrs) and Shakila 24 yrs). I asked each one of them 10 questions relating to breastfeeding and I have summarized below their responses:
1. By what time the newborn baby should be put to the breast of its mother?
Of the five respondents, only two were able to say precisely that it should be done within the first hour after birth (40%). One was vague saying that it should be done immediately after birth, another stated it should be done within 1½ hours, and the remaining one said that colostrum should be given immediately after birth.
It may be seen from the above responses that there is still some vagueness about what should be done and when it should be done.
2. Why is such an action necessary?
Three respondents (60%) felt that breast milk contained anti-bodies that could strengthen the baby’s immune system. Another felt that it would keep the baby healthy. Yet another felt that breast milk contained the needed nutrients for the baby.
3. Should the newborn baby be fed with any other concoction or stuff than the mother’s milk? If yes, why?
Four out of five respondents (80%) felt that nothing else than mother’s milk should be given to the baby. However, one of them stated that her family members fed her baby with donkey’s milk as they believed that it was good for the baby’s health!
4. For how long should the child be exclusively breastfed?
Four out of five (80%) felt that exclusive breastfeeding should be done for a period of six months. One of them felt that it should be done for about to 4 to 5 months.
5. Why should this be done and who gave you this information?
Two of the respondents gave the source of this information as the World Breastfeeding Week Celebration. Two other attributed this to the Health Sub-centre and Anganwadi (Nutrition Centre) staff. One just said that she knew it already but this celebration reinforced her information. None of them said anything about why this should be done.
6. What should be given to the child beyond six months?
All of them specified different kinds of food that could be given as complementary feeding, such as well-cooked and mashed greens, lentils, boiled rice, etc. One of them stated ‘solid mushy food’.
7. For how long should breastfeeding of the child continue?
Only one of them said ‘up to two years’. Others were not specific and said things like ‘for more than two years’, ‘up to three years’ and ‘up to two-and-a-half years’. The message regarding breastfeeding to continue up to 2 years needs to be conveyed very specifically and clearly.
8. What are the advantages of breastfeeding to the child?
Almost all of them have mentioned the main advantages, such as, strengthened immune system, proper physical growth, proper development of psycho-motor functions, strengthening of guts, acquiring a sense of security and self-confidence, better brain development and better learning capacities.
9. What should be the minimum birth weight of a newborn baby?
Three of them (60%) gave the correct response of 2.5 kg. One gave the figure as 3 kg. One stated that she had no idea.
10. How can one find out the growth status of the child?
Three of them (60%) gave the correct response, namely, ‘through monthly weighing’. One thought that the doctor should be consulted to find this out. The other one felt that if the child gained height that would be an indicator.
From the above analysis, it may be gleaned that overall, the awareness level on breastfeeding after the World Breastfeeding Week celebration 2011 is satisfactory. However, there are certain crucial areas on which I have to work with re-doubled vigour in the coming months to convey the right messages, clearly and convincingly. The areas needing such special attention seem to be:
• To remove the vagueness about what should be done about breastfeeding the baby after birth and when it should be done.
• To remove the still persisting belief in some people that donkey’s milk could be substituted for mother’s milk.
• To prove clarity about the exact duration of exclusive breastfeeding and the reasons for doing this.
• Similarly, to provide precise information of the period for continuing breastfeeding beyond six months.
• To convey the precise minimum birth weight recommended for the newborn baby.
• To underline the importance of monthly weighing in order to know the health status of the child.
This quick assessment has been an eye-opener for me which would now enable me to focus on the areas highlighted above in my efforts of building awareness among the women of our villages in the coming months and I expect better awareness as also better practice levels among them by the time the next World Breastfeeding Week sets in.


